FTC Releases New Rules That Affect Bloggers
Tuesday, December 8th, 200912.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4
On October 5th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials.
What this happens now you ask?
From what I understand, you will now have to state that you get compensated if a customer buys off of your affiliate link. quite simply, the viewers on your site will now see that you are affiliated with the products you are promoting because you will now have to state it were they can see it. You may do somethin as simple as saying, “Hey if you buy from this link I will get a little commission if thats alright with you” Something like that. You may be able to find some good legal direction on the internet if you do not already have an attourney. I will state for the record, I am not a lawer and not giving legal advice here. “Yes, this is a mini disclaimer.”
This new ruling goes into effect on Dec. 1st, 2009. You should know that this is not a bad thing for bloggers that promote with hoensty and integrity. What will be bad for you is if you do not change according to the revisions.
David Goldman, staff writer for CNN Money notes in his article released on October 6th, that the existing rules carry a fine as high as $11,000 if product endorsers and reviewers don’t comply.
Frank Kern also blows it out and wrote a creative blog about this. you can do a search for him if you have not read his stuff already. In his post he reveals some pretty in depth content from pal that is a lawyer.
So, do yourself a favor and go to the Federal Trade Commission site and read the entire article.
Personally, I think it is great for bloggers that are truthful and want to give great content to help consumers make informed decision on a purchase. Additionally I think it will cut down on the deception out there and give the consumers a better sense of security and good feelings about buying on line again.
Be well!
