You’ve probably heard tales of people who make 4-figure, even 5-figure incomes each month from their blog or blogs. There’s some truth to those stories. People really do it. It’s true that some people who really do make that much. But most make little or nothing. A big reason for the discrepancy is that the most successful bloggers por real value into their blogs.

It’s easy to create a blog. Reports are that you can find over 100 million blogs on the Internet. Even so, only a very tiny percentage of the people who try this make any money. Perhaps the biggest reason for this that the vast majority of blogs offer very little that visitors value.

For a blog to provide real value, it must have something special to hold visitor’s attention. Something about the blog must be unique and engaging. Either the content itself, or your opinions about the content, or in rare instances, the way your write. If you’re saying the same stuff as everyone else, with a generic style and middle of the road opinions, few people will care about your blog.

When it comes to delivering unique content, it helps to be an expert in the field. Experts can deliver value simply by providing information that isn’t readily available elsewhere. For those of us who aren’t in a position to write about unique aspects of the niche, the way you deliver the information has to provide the value your readers want.

Believe me when I tell you that 999 times out of 1000, the blog that has perfect spelling and grammar but nothing unique to say will lose out to one with flawed writing but something distinctive to say. Whether people love your style or hate it, the important thing is that they feel strongly. The same goes for your opinions. If you don’t have unique content, and you can’t engage your visitor’s emotions, you’re not giving them value and they won’t be likely to hang around or come back again.

I hope I’ve convinced you that delivering something readers value, either unique news, a unique point of view, or a unique style, is vital to earning real blog income. Get this right and you’re well on your way.

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Tags: 100 Million, Blog, Discrepancy, Emotions, Expert, Field Experts, Figure Incomes, Grammar, Money, Niche, People, Rare Instances, Spelling, Tiny Percentage, Truth

This entry was posted on Thursday, September 10th, 2009 at 12:52 am and is filed under bloggers payback. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.